Collection: American cereals

It is now easy to find the original American cereals in Italy. Just place your order and you will have your cereal at home in a few days.

10 products


Which American cereals are colorful?

The beauty of having breakfast is having a bowl full of floating cereals, especially if they are colorful. It's a delight to see the milk take on the color of the cereals. The most famous American cereals that color the milk are Lucky Charms, Froot Loops, Pokemon, Captain Crunch, and Trix. All of these cereals are different from each other but share two things: their bold flavors and the colors that mix into the milk.

Goodbye to Colorful American Cereals?

A law that was recently passed in Europe has banned the sale of most American cereals due to the presence of colorants that can create addiction. Let's find out which cereals can no longer be sold:

  • Lucky Charms, the most famous cereals outside of America, containing the colorant E133, have been prohibited in most parts of Europe, depriving many Americans studying abroad and cereal lovers of the opportunity to enjoy them.
  • Froot Loops, containing the colorant E133 that made the milk multicolored: yellow, red, blue, orange, and green. The milk with these cereals became almost like a rainbow.

Which American cereals can you "officially" buy in Europe?

Fortunately, there are still some American cereals that can be sold "officially" in Europe, and they are: Cinnamon Toast Crunch, Reese's Puffs, and Cheerios. The most famous American cereals have certainly been removed, but we can still try these other cereals, which may not be as colorful, but are definitely delicious, and we can enjoy them without any risk!