Home Monster Energy and the World of Sport: A Winning Partnership
Monster energy partnertship

Introduction

Since its inception, Monster Energy has sought to distinguish itself not only as an energy drink, but also as an integral part of global sports culture. Through collaborations with elite athletes, prestigious teams and major events, the brand has built a solid reputation in the world of sports, becoming synonymous with energy, adrenaline and performance.

Presence in Engines

Monster Energy has a long history of involvement in motorsports, sponsoring world-renowned teams and drivers:

  • Formula 1 : After a 14-year collaboration with the Mercedes-AMG Petronas team, Monster Energy has announced a new partnership with McLaren starting from the 2024 season. F1 Grand Prix

    Monster Energy in F1

  • MotoGP : The brand is title sponsor of the Monster Energy Yamaha MotoGP team, a collaboration renewed in 2022 to continue supporting the official Iwata team. The Official Home of MotoGP

    Monster Energy Moto GP

  • Rally and Off-Road : Monster sponsors rally drivers and off-road competitions, consolidating its presence in high-adrenaline disciplines.

Engagement in Extreme Sports

In addition to motorsports, Monster Energy is deeply rooted in the world of extreme sports:

  • Skateboard and BMX : The brand supports top athletes and actively participates in international events, contributing to the growth and visibility of these disciplines.

  • Snowboarding and Freestyle Skiing : Monster sponsors numerous athletes in competitions such as the X Games, strengthening its image in the winter sports scene.

Collaborations in Football

Expanding its influence, Monster Energy has also signed agreements in the world of football:

  • Newcastle United : In 2022, the Premier League club announced a multi-year partnership with Monster Energy, designating the brand as its “Official Energy Drink Partner”. Sports Business

  • Aston Villa : Also in 2022, Monster Energy signed a sponsorship deal with Aston Villa, expanding its presence in English football. Sport Business

Engagement in eSports

Recognizing the growing importance of eSports, Monster Energy has invested significantly in this sector:

  • Partnership with ESL Gaming : In 2021, Monster signed a sponsorship deal with ESL Gaming, a leading global eSports event organizer. SportBusiness Sponsorship

Conclusion

Through these strategic partnerships, Monster Energy has cemented its position as a reference brand in the world of sports and extreme activities. Its commitment to supporting top-level athletes and events has created a deep connection with fans, strengthening the brand's identity and its global presence.

Suggested Links

Back to blog